(Writing Portfolio) How to Write Marketing Blogs That Get Read

Blogging is like fishing. You have a few seconds to hook your readers and reel them in, line by line.

Frustrated with the performance of your blog? Want to write blog posts that bring in clients and keep them reading? Here are some proven strategies straight from the marketing tackle box.

Choose Winning Topics

 The first step in writing blogs that get read is picking the right topics. To come up with topics to write about, know who you’re selling to – your target audience. Write for them and to them.

Find questions or problems they have and provide the solution. Research Q&A sites, social media, and review websites like Amazon to get new insights and ideas for blog content. Besides these, some helpful tools for content research are Buzzsumo, Buffer, and SEMrush.

If you don’t already have a persona in mind, consider the following traits to create one.

• Age
• Gender
• Education
• Salary
• Location
• Family Life
• Goals
• Fears
• Hobbies and Interests
• Where they hang out online

Keep in mind it doesn’t matter what you like to read. If you want to succeed with blogging, find out what your target market wants. Create helpful content that meets those needs.

Content Types for All

Now that you know who you’re writing for and what you’re writing about, here are popular types of content to consider creating.

• Listicles
• How-to
• Beginner to Advanced Guides
• FAQs
• Interviews
• Product Reviews
• Tips
• Humor

Make Waves with Titles and Subheadings

Time to write! If your content is the shiny hook, and the Internet is the ocean, you need the right bait to attract a bite. That bait is your title and subheadings.

Your title determines whether your blog post gets read. To get a click through, pique curiosity and use power words. Try to make it interesting and engaging.

Remember, your blog title represents your content in online shares too. A brilliant title with a punch will get more social shares.

Once your post has made it by the title check and introduction pass, your headings are up next. Online readers often skim blog posts to decide if they want to keep reading. They are like anchor points for the eye, so make them count.

Keep the curiosity flowing in your subheads and treat each one like it’s the title of that section of your post.

Introductions: The Make It or Break It Moment

The average attention span of a reader nowadays is 8 seconds. That’s less than the attention span of a goldfish!

Your introduction should grab the reader within these vital seconds. The rest of your post should hold their interest.

Hook readers with curiosity, sparking their imagination. Next, connect your hook to your blog topic, and then let the reader know why your post should matter to them. Invite them to keep reading.

Liven It up with Media

Images and rich media are becoming more important in conveying information in web content. In fact, posts with images get 94% more views than those without. They also add excitement and keep your audience on your page longer.

Infographics showing stats or facts that relate to your blog content get the most attention.

Bonus! You can share these on social media to generate more visitors. Make sure to link back to your blog post, of course. 

What’s the Bottom Line?

Your content matters. It has a tremendous influence on sales and credibility.

According to a study by Research Now, 84% of consumers said they bought products based on blog content. Let’s get your content read.

If you want more sales and clients, try these techniques out on your next blog post. Your basket will be full in no time.

 

Need blog content that gets results? We can write your blog posts for you! See our writing portfolio for more writing samples.