(Writing Portfolio) Top 4 SEO Tricks for Automotive Websites

Google has over 200 signals that it watches for when ranking web pages. How can your automotive website keep up? By prioritizing. Here are SEO tricks to keep you climbing higher.

Guest Posting

Build backlinks to your website by writing posts for authoritative blogs in your niche. You’ll have to pitch your article ideas on each one.

Pick blogs that your customers are likely to visit so that you can connect with them, like on auto repair websites. You’ll establish yourself as an expert while driving traffic back to your website with a call-to-action in your content.

Getting links back to your website from lots of authoritative blogs will help you rank higher in the search engines. However, don’t pay for backlinks. You’re aiming for quality, not quantity.

Blogging

Blogging has become even more important in ranking organically with Google’s evolving algorithm changes. But not just any type of content will do. Avoid shady SEO tricks.

Provide helpful, engaging content on a consistent basis, Google likes fresh content. With each post you make, you have another chance to rank. In fact, according to HubSpot, publishing 16 blog posts a month brings in 3.5 times the traffic compared to 4 posts per month.

Your content will help you build relationships with potential customers too. Use this opportunity to educate and be helpful.

The longer a visitor stays on your site without clicking back to Google, the better. Google sees this as a signal that your serving up content that matters.

SEO Tricks for Local Search

Create a Google business profile and link your website to it. Optimize your Google Business listing by filling out every relevant section, making it complete. Upload your logo and a few photos of your business.

Also, get positive reviews and submissions in local online directories such as:

• Yelp
• Citysearch
• Merchant Circle
• Your Local Chamber of Commerce

Reviews matter more and more each day. Customers use online reviews to make buying decisions on a regular basis.

Creating Videos

Here’s an SEO trick that I bet your competitors aren’t taking advantage of (unless they read this article too). Did you know that videos are over 53 times more likely to show up on the first page in Google? They also get a higher click-through rate than plain text.

Google owns YouTube and gives YouTube videos a preference in the ratings. Not only that, YouTube is another huge source of traffic in itself.

The first thing to do is create a YouTube channel for your automotive business. Use your business name as your channel name and make sure to mention your location in the description.

Next, do your keyword research. You can use YouTube’s own suggestions by typing keywords into their search bar and seeing what pops up.

The vidIQ Vision for YouTube extension for Chrome is helpful in video marketing. Once you’re on a high ranking video, it will show you video views per hour, average watch time, social media likes and shares, and tags. Discover valuable details to use in your SEO tricks this way.

After creating your video, upload it directly to YouTube. Use targeted keywords in the title and description to increase the chances that you’ll show up for those terms at the top of Google and YouTube.

Don’t forget keywords in your tags either. If you target long tail keywords, they’ll be much easier to rank for.

Next, embed the YouTube video that you just created on a page in your website. Beneath the video include text that relates to it. A great option is to have the video transcribed and place that text on the page.

There are services that provide transcription if you don’t care to do it yourself. Also, add the transcription to your YouTube video for more effective Google indexing.

Video plays on your website also count as views on YouTube. Videos with larger view counts appear higher on YouTube’s search results.

You may also want to consider taking just the sound from the video and creating an MP3 from it. Upload the MP3 to audio streaming sites such as SoundCloud for even more exposure and backlinks.

Finally, build links to this video and your channel to help them climb to the top of Google faster.

What’s the Bottom Line?

It’s hard to keep up with all of Google’s ranking signals at once. Instead, focus on a few solid SEO tricks at a time. The ones we mentioned above are a good start.

 

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