How to Advertise a Home-Based Business Online

When deciding on which Internet advertising methods to use for your home-based business, you’ll want to consider your time, budget, and abilities. Pick an advertising method, or combination of techniques, that you feel you can confidently do consistently. As a content creation service, we believe in content marketing. But it’s not the only way to grow your business online.

Although advertising on the Internet is low-cost compared to other forms of advertising, it takes consistent action to see results, so don’t give up. Keep track of what Internet marketing methods work best for your home-based business and focus on them; leave the ones that don’t behind. Here are six ideas to get you started.

 

1. Content Marketing

 

Write informative and helpful articles/blog posts related to your business and its industry. Post these pieces of content on free article directories to get more visitors and backlinks to your home-based business website. You might even consider guest posting on other popular blogs.

Make sure to include a link to your site in the resources section at the bottom of your articles so readers can easily find you. Your content might even get shared on the web, significantly increasing your content marketing efforts.

 

 

 

 

 

2. Pay-Per-Click Advertising

 

Pay-per-click advertising is an easy way to be seen on websites that place ads within their content, as well as in search engine results. This advertising method delivers potential customers fast, but it’s also easy to make mistakes if not done correctly.

Since you’ll be paying for every click to your website, study this method carefully before starting up and funding your first campaign. Knowing how to efficiently put together a PPC campaign will maximize your return on investment and minimize your losses.

 

3. Forum Marketing

 

Find forums related to your niche and sign up for an account. Participate by being helpful and friendly within communities. Place a link to your website in your forum signature to include it at the bottom of each comment that you make. Read the forum rules at each site before investing time there. Some forums do not allow signatures for new members.

 

4. Video Marketing

 

Videos are another form of content marketing. However, video marketing is an advertising method that many home-business owners are intimidated to use. A simple but effective way to do video marketing is to make PowerPoint slide presentations and record them as a video. You can choose to add a voice-over or just add appropriate background music.

Once finished, upload it to as many video-sharing sites as possible. Write a description for each video that includes your keywords and a link to your website. Also, make sure to tag each one with relevant search terms.

 

 

 

 

5. Newsletters

 

Have you ever heard that the money is in the list? There is some truth to that saying. Once potential customers visit your website or make a purchase, you will want to keep in touch with them on a long-term basis. You’ve already done the work of getting them there, so don’t waste it by not building a list.

Place a sign-up form on your site so visitors can opt-in to receive a newsletter or updates from you. By regularly staying in touch, your business will be one of the first things they think about when deciding to make a purchase. Just don’t bombard them by sending emails too often.

 

6. Social Media

 

Platforms like Pinterest, Facebook, Instagram, and Twitter are great places to spread the word about your product or services, free of charge. Most of them have paid options that you may want to explore, but just regularly sharing your content will significantly impact your brand.

Find where your customers hang out and make it a habit of showing up there. Use the 80/20 rule when deciding what to share. 80% of the time, use helpful, entertaining, or funny content, and the other 20% share your advertising pieces.

Don’t think you have time to run full-blown social media campaigns? We have the solution. Content Sisters offers a “done for you” social media marketing package.